The value proposition, or value proposition, is a promise of value that the company makes to the customer. It is important that the value proposition is unique, clear and easily recognizable to allow the brand to position itself in the best possible way in the eyes of consumers and thus differentiate itself from the competition. In short, what differentiates the brand from its competitors? Why choose it?
At this point, to define an effective marketing strategy it is also necessary to carefully establish the objectives. Annual goals or KPIs must be SMART, i.e. specific, measurable, achievable, relevant and time bound . Among the KPIs, which should never be more than 4, target numbers such as leads, sales and profits can therefore enter, but it is equally important not to forget that tangible results are often the result of a whole series of important advantages contributed by a well thought out marketing strategy such as increasing brand exposure and.
4. Creation of the marketing plan
Once the reference target and the value proposition have been define. all that remains is to draw up a marketing strategy which, making use of online and offline tools, persuades current and potential customers to take the Desir action.
It is useful here to underline that each sector and type Croatia Phone Number List of business, B2B or B2C, has specific needs and different languages and the same goes for the different communication channels. In any case, having identify the target audience and its needs, it will be easier to construct key messages to be convey with a consistent with the brand’s identity.
5. Strategy monitoring
There is no strategy that cannot be improv starting from data analysis and interpretation . Adopting a data-driven approach is essential: by constantly monitoring and Leads Blue measuring the results that emerge and comparing them with the objectives, interesting insights can emerge that can be exploit to modify, eliminate, add or improve marketing actions, contents or tools.
