The first step to building an Inbound Marketing strategy is precisely not to neglect the strategy .
The temptation may be great to produce a first white paper on a subject related to your activity and to make it available for download on your site.
If this action will have a positive impact at first by helping you to generate initial results, it will not ensure long-term results.
Indeed, there is, statistically, little chance that you have hit the mark on the theme addressed and the format (in which case, congratulations, you are a visionary).
- Your content does not allow you to generate contacts,
- You get demotivated,
- You conclude that Inbound is not for you.
However, nothing is proven yet!
Perhaps with a simple checklist would have been more effective vis-à-vis your target.
The results are not always immediate.
In addition, it is common to encounter
On this point, a study carried out by HubSpot in 2018 highlights that 69% of companies consider traffic and lead generation to be their main challenge in Inbound Marketing .
This suggests that many businesses struggle to effectively attract and convert their target audience.
My advice : only one rule to remember: working on your buyer personas and your editorial strategy is not wasted time.
By knowing your targets perfectly, you can easily identify:
- How to send your message,
- What content and formats will hit the mark,
- Which media they consult, which helps to promote your content.
Knowing your personas is also a great Macedonia Phone Number List way to stand out from the competition.
Inbound is a long-term investment in knowing exactly where you want to go and how to get there.
Do you have the basics?
Alright, let’s move on…
Working together on the 4 phases of the buying journey
Then, because retaining a customer is more profitable than acquiring a new one, the retention step becomes essential.
Indeed, the more you build a long-term relationship with your customers, the more you also transform them into ambassadors.
This fuels a virtuous circle as their recommendations attract new customers.
You understand :
- Without traffic, you offer a white paper for Leads Blue download that no one hears about.
- Without downloadable content, you have a crowd of visitors to your site, not knowing if they are potential customers.
- Without attention to transformation, you waste your efforts generating leads who will never be customers.
