and justifying the costs of your marketing actions are essential. An LTV/CAC ratio of 4, for example, is good. But it may look low if the LTV has been overvalued. In addition, you can calculate the LTV in 2 ways: The best calculation is that of gross margin. Indeed, it gives […]
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If you don’t know your customers’ preferences – what they want and don’t want – it’s hard to assess and create an offer that works for them. Customer data such as demographics, purchase history and location are used to identify prospects interested in your products or services. AI can analyze […]
Advances in artificial intelligence are changing the way we work. The applications of AI today are very concrete. An important fundamental change is taking place in almost every area. Marketing is no exception. Indeed, its applications are becoming essential for any marketing strategy in an ever-changing world. It was during […]
Artificial intelligence should be seen as a tool to drive marketing initiatives and achieve goals with a higher degree of accuracy. Strengthen relationships with your customers AI tools like chatbots offer 24/7 customer support and are always available to help customers. This frees up valuable time for your Customer Service […]
Investors seek to invest in companies with a clear understanding of their target market to maximize their return on investment. Indeed, having a target that is too broad will lead your investor to think that you are going to squander the amounts raised. A target that is too narrow will […]
Click on the button. This is what experts call an indirect call to action, Changing your vision of marketing and this arouses curiosity, And generate more income, which is Stan Leloir’s promise here. Use presuppositions in your email or blog post titles to generate a higher open rate or click-through rate. Here are 2 […]
PUBLISHED ON JUNE 14, 2023 BYAUTHOR AUDREY TIPS1 COMMENT In this article, we are not going to ask you questions like: “Are you ready to discover the best kept secrets of marketing?”. No, that’s not the approach we advocate. On the other hand, if you are attached to the details that can […]
The first step to building an Inbound Marketing strategy is precisely not to neglect the strategy . The temptation may be great to produce a first white paper on a subject related to your activity and to make it available for download on your site. If this action will have a positive […]
PUBLISHED ON JUNE 28, 2023 BYAUTHOR AUDREY TIPSNO COMMENTS Deciding to implement an Inbound Marketing strategy is the best choice you can make for your B2B business. For what ? Because Inbound Marketing is a permissive methodology to attract prospects naturally, through relevant content. In other words, you produce quality content and […]
The key therefore lies in the balance in the action plan to be put in place to feed each of these stages. To sum up, the 5 most common problems in Inbound Marketing are therefore the following: No one sees my content . If you identify a problem with the visibility of […]
