How to measure the effect of optimizations

Now that you’ve learned how to optimize your content to best respond to the search intent of each keyword, your job isn’t done yet: you also need to measure whether or not the optimizations you’ve undertaken have had the desired effects.

How do you do?

The first thing to do is undoubtedly to check the analysis tools , primarily Google Analytics and Google Search Console .

Look closely to see if there have been any significant increases in traffic . This could indicate that your content resonates with your desired audience. Also analyze engagement metrics, such as:

  • the average time spent on pages
  • conversion rates (e.g. sales or newsletter subscriptions)
  • the bounce rate
  • the positioning of your content on search engines
  • the number of shares on social media.

These are very useful indicators that can show

How engaging and useful your content is actually for your readers

Another way to measure the effect of search intent optimization is through direct feedback from your readers . Open the door to their opinions and stories. Ask them what they think about your content, if they find it useful, and if they answer their questions.

(By the way, have you read Ryan Levesque’s Ask! Bulk SMS Saudi Arabia yet ? It’s one of the best books I’ve ever read on learning how to find out what our customers really want.)

Always remember that your audience is the real judge. Listen carefully to every voice, every appreciation and every constructive criticism so that you can constantly improve your work .

Keep in mind that results may not come overnight . As I always repeat, blogging is never a sprint, but a marathon. Sow well today to be able to reap excellent fruits tomorrow.

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Blogging isn’t a sprint – it’s a marathon.

So be patient, determined and persistent in your path . Continue to monitor your performance and make constant improvements. And never give up in the face of the challenges that come your way because every little step forward brings you closer to the success you desire.

Final thoughts

With the changes on the web, from purchasing processes Leads Blue to Google algorithm updates, from the increase in competitors to the introduction of artificial intelligence , it goes without saying that a mere keyword search is no longer enough to climb to the top of Google.

What is important instead is to create quality content, engaging and above all that responds exactly to the search intent of your readers.

And then you will see that all the gratifications you are looking for from your blog will not be long in coming.

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