What is dynamic content? We call dynamic content the elements of a page or an email that change based on the user’s information or their previous behavior. For example, the main image of a marketing email might show different vacation destinations based on a user’s interests, or the main offer […]
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Take care of the basics of web positioning to build a good web positioning, you have to start with the foundations. Controlling these four basic points will help you go a long way. 1) work on on-page seo we call ” seo on page ” the management of the internal […]
Objectives and goals of your content marketing for your content marketing strategy to make sense. It must first answer a fundamental question: why are you doing content marketing and what do you want to achieve with it. Content marketing goals and methods completely determine the course of action to follow. […]
What is a brand community? When we use the concept of brand community, we are referring to a group of people who identify with what your brand represents and contributes to them through its messages, the information it shares, and of course, your products. In other words, the members of […]
13 content marketing strategies to differentiate your brand find your niche . All sectors and companies that exist need to promote themselves in one way or another, so we are facing a panorama that is practically without limits. In the same way, the needs and perspectives of users are tremendously […]
Tools for digital content: research 1) surveymonkey our own investigations are a mine of digital content, since they allow us to prepare articles and infographics and obtain external links through other sites that are interested in the data. To simplify the process of obtaining information, I recommend that you use […]
The problem: identify demand or create demand one of the best examples of demand creation is the apple iphone. When jobs introduced the product in 2007, no one was aware that he needed an iphone, or the brutal change it would represent in the way we communicate. In fact, even […]
What is the readability of a content? Readability is defined as the quality of what is readable, which in a more understandable way. Refers to the ease or difficulty of reading something . It is a fact that advances in natural language processing and artificial. Intelligence are becoming greater and […]
What are content marketing and inbound marketing? According to the definition of joe pulizzi, content marketing or content marketing is “A marketing technique of creating and distributing relevant and valuable content to attract, acquire and get the attention of a well-defined target audience, with the aim of driving them to […]
What is content marketing? According to the definition of joe pulizzi, content marketing or content marketing is a technique based on the creation and distribution of relevant and valuable content to attract. Acquire and attract the attention of a well-defined target audience , with the aim of encouraging them to […]
