Finding the best sending frequency for your Email Marketing campaigns (DEM) always depends on the content of your message . Avoid single mailings, in “one shot” mode , as they are ineffective and detrimental to an adequate email marketing strategy. An email of this type, in addition to the risk of going unnoticed because it is inevitably general and infrequent, runs the risk of burning up the valuable contacts of a good database of email addresses, and wasting the opportunity to attract attention, due to inconsistent content and an impromptu, unidentifiable presence.
quick links 1. Since when has
email marketing been done? 2. Is it effective to send the same email multiple times? 3. The database of email addresses: a key element of the marketing strategy 4. Three steps to better manage your email database 4.1. Segment the email address database 4.2. Constantly update the database of Belgium Phone Number List email addresses 4.3. Schedule shipments consistently 5. The email address database is therefore a living tool Since when is email marketing done? Email is one of the longest-lived elements of the web.
The first shipments date back
. But it is over the years and in its subsequent evolutions that email has begun to assume a crucial role in the commercial strategies of companies and professionals, to the point of becoming a true marketing tool with Leads Blue a thousand variants. Until the early 2000s , the use and sending of emails was a prerequisite for a formal dialogue between companies, most of the time carried out over the phone or in person by sales or contact area managers.
