For free using sites like giphy You can do this by just uploading a short clip you can take with your smartphone or anything else, and it will automatically make a GIF out of it And what’s great is if you use a GIF in your ads, Ads Manager still views it as a video So GIF views are retargetable the same way as any other video views you collect And because GIFs are so short, people are more likely to watch a whole GIF rather than a whole video making it easier for you to collect more video views from it to retarget So GIFs give you a lot of the benefits of video without being as labor intensive Plus.
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The last thing we’ll say about them is they’re usually us in a funny conte t So if humor fits within your brand voice, that could be a great opportunity to get users’ attention by creating a funny or ironic GIF relat to your product or service But let’s say, for e ample, you don’t have the means to use video or GIFs how can you still create ads that are scroll Peru Mobile Number List stopping using only static images Tip Give people something intriguing to look at While videos are the quickest way to catch someone’s attention, you can still get someone to stop with a static image if you pique their curiosity enough.
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Give them something intriguing to look at How, you ask Well here are a few ways Include shocking or intentional imagery Here’s an e ample from our top ad e amples post This was for a pany that provid baby equipment cleaning services, and this was one of their top performing ads An image of a child in a stroller that says, “Your stroller is crawling with more bacteria than a public toilet Let us clean it ” It work because it us that shocking statistic Leads Blue on the image And because people are more likely to read the te t on the image before reading the smaller.