Precisely for this reason, relationship marketing makes its own tools such as CRM to collect and analyze customer data and thus trace the history of interactions, monitor purchasing behavior and improve target segmentation. Returning to the definition of relationship marketing, it will now be clear that the center of this approach is not conversion but the customer, with whom to create, maintain and consolidate a solid relationship in the knowledge.
a one-way model characterized
A uniform message to a large audience, relationship marketing aims to establish personalized conversations with each customer at the right time . The differences between Iran Phone Number List the two approaches, in any case, clearly emerge in the way the marketing process is structured. Transactional marketing is by a linear process that includes market analysis, needs identification, segmentation, target identification and offer positioning.
satisfaction of his needs and continues
In contrast, relationship marketing takes a two-way approach Leads Blue that involves a circular process. In fact, this process starts from the understanding of the consumer, reaches its peak with thewith constant attention to his needs. Not surprisingly, among the key ingredients of relationship marketing are Customer Service and continuous interaction with the customer through channels ranging from social media to email.
