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Them understand how your product or service can help them and be of value to them, better than static te t does It statistically moves them to purchase more than static te t and imagery do The reason videos are so effective is because social mia users prefer them and statistically respond better to them Thus, making it the leading mia type to use when you want to create ads that stop users mid scroll Now, we have a complete Canva tutorial on how to design short video ads but even so, let’s say you just don’t have the capacity to create a video ad right now, what else can you do.

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Before we answer that be sure to check our social mia ads training course ne t if you want to grow your knowlge in creating successful social ads Summary No matter whether you’re B B or B C, videos play a significant role in your buyer’s purchasing decision Tip If you can’t use video, use GIFs GIFs are animat images You’ve probably seen us use them Ghana Mobile Number List in our videos and posts before You can make them for free using sites like giphy com You can do this by just uploading a short clip you can take with your smartphone or anything else, and it will automatically make a GIF out of.

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It what s great is if you use a GIF in your ads, Ads Manager still views it as a video So GIF views are retargetable the same way as any other video views you collect And because GIFs are so short, people are more likely to watch a whole GIF rather than a whole video making it easier for you to collect more video views from it to retarget So GIFs give you a lot of the benefits of video without being as labor intensive Plus, the last thing we’ll say about them Leads Blue is they’re usually us in a funny conte t So if humor fits within your brand voice, that could be a great opportunity to get.

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Identification of the value proposition and objectives The value proposition, or value proposition, is a promise of value that the company makes to the customer. It is important that the value proposition is unique, clear and easily recognizable to allow the brand to position itself in the best possible way in the eyes of consumers and thus differentiate itself from the competition. In short, what differentiates the brand from its competitors? Why choose it? At this point, to define an effective marketing strategy it is also necessary to carefully establish the objectives. Annual goals or KPIs must be SMART, i.e. specific, measurable, achievable, relevant and time bound . Among the KPIs, which should never be more than 4, target numbers such as leads, sales and profits can therefore enter, but it is equally important not to forget that tangible results are often the result of a whole series of important advantages contributed by a well thought out marketing strategy such as increasing brand exposure and brand awareness . 4. Creation of the marketing plan Once the reference target and the value proposition have been defined, all that remains is to draw up a marketing strategy which, making use of online and offline tools, persuades current and potential customers to take the desired action. It is useful here to underline that each sector and type of business, B2B or B2C, has specific needs and different languages ​​and the same goes for the different communication channels. In any case, having identified the target audience and its needs, it will be easier to construct key messages to be conveyed with a tone of voice consistent with the brand’s identity. ‍ 5. Strategy monitoring There is no strategy that cannot be improved starting from data analysis and interpretation . Adopting a data-driven approach is essential: by constantly monitoring and measuring the results that emerge and comparing them with the objectives, interesting insights can emerge that can be exploited to modify, eliminate, add or improve marketing actions, contents or tools.
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Identification of the value proposition and objectives The value proposition, or value proposition, is a promise of value that the company makes to the customer. It is important that the value proposition is unique, clear and easily recognizable to allow the brand to position itself in the best possible way in the eyes of consumers and thus differentiate itself from the competition. In short, what differentiates the brand from its competitors? Why choose it? At this point, to define an effective marketing strategy it is also necessary to carefully establish the objectives. Annual goals or KPIs must be SMART, i.e. specific, measurable, achievable, relevant and time bound . Among the KPIs, which should never be more than 4, target numbers such as leads, sales and profits can therefore enter, but it is equally important not to forget that tangible results are often the result of a whole series of important advantages contributed by a well thought out marketing strategy such as increasing brand exposure and brand awareness . 4. Creation of the marketing plan Once the reference target and the value proposition have been defined, all that remains is to draw up a marketing strategy which, making use of online and offline tools, persuades current and potential customers to take the desired action. It is useful here to underline that each sector and type of business, B2B or B2C, has specific needs and different languages ​​and the same goes for the different communication channels. In any case, having identified the target audience and its needs, it will be easier to construct key messages to be conveyed with a tone of voice consistent with the brand’s identity. ‍ 5. Strategy monitoring There is no strategy that cannot be improved starting from data analysis and interpretation . Adopting a data-driven approach is essential: by constantly monitoring and measuring the results that emerge and comparing them with the objectives, interesting insights can emerge that can be exploited to modify, eliminate, add or improve marketing actions, contents or tools.

The value proposition, or value proposition, is a promise of value that the company makes to the customer. It is important that the […]

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