How to plan a content strategy that helps you sell

The benefits of a content strategy organic positioning google loves quality content that is regularly updated, so having a company blog is a very effective way to climb positions. According to studies, businesses with 51-100 articles on their website generate 48% more traffic than those with only 1-50 articles. Developing a good base of articles helps you improve both the relevance of your site for different keywords and its reputation through inbound links. In the end, the result is that users will be able to find you more easily and therefore you will be generating traffic to your website. Lead generation brands that frequently publish articles generate 67% more leads than those that don’t.

The benefits of a content strategy

To get the most out of this benefit, you will have to optimize Chinese Thailand Phone Number List your content to attract your buyer persona and convince them to give you their data. Reputation by regularly posting high-quality content about your industry and promoting it appropriately, you will end up positioning yourself as one of the experts in your niche. This not only generates benefits for your brand image, but it will also naturally attract more incoming links and visitors. Loyalty and community if you manage to create content that really adds value to your customers, you will have a way to “Hook” them and get them to visit you again and again. You can use this content to nurture a long-term customer relationship, encourage referrals, and increase customer lifetime average value.

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How to plan your content strategy step by step 1) analyze the Leads Blue situation to reach a successful port, we first need to know what we want to achieve and where we are starting from. For this reason, the first step of the content strategy should always start from the analysis and definition of objectives. Audience knowing who you are targeting is essential to getting your content strategy right. To analyze the audience profile of your brand, I recommend that you use these three resources: demographic information about the current users of your digital channels, such as age, gender, education level or income.

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