as with any good marketing activity, even the one on LinkedIn. Can only start from the definition of the target audience. Knowing your ideal customer in a precise and detailed way will allow you to hypothesize their interests and build strategic contents for them capable of attracting attention. Define an editorial plan :one of the main mistakes users make on LinkedIn is to consider the publication of posts as an activity to be completed in a waste of time.
Create relevant and valuable content
whether you’re using your personal profile or your company LinkedIn profile. Tt’s essential to follow a precise logic when it comes to defining content. In order to become an Sweden Phone Number List industry authority you will need to publish relevant content for your target audience such as articles, guides, case studies, industry news and so on . To date, LinkedIn offers several possibilities: the best solution is always to experiment and track the results.
Nothing more wrong! To be able to emerge and remain relevant it is essential to publish regularly . Therefore, define a precise publication strategy and create an editorial plan to follow.
Stimulate participation of your network
do you publish regularly but your posts have little interaction. Remember that “putting your face” is always the best solution . Share posts that showcase the human side of the company and Leads Blue don’t forget to tag your team members or other professionals you’ve collaborated with or who have inspired you. It will be easier to start a conversation.
Experiment with formats : although text and images have always been a winning combination, why not vary your communication by taking advantage of all the features of LinkedIn. Consider using videos, carousels, clickable links, and surveys to keep your network engaged.
