To date, lead generation is made easier by the use of which, in fact, allows you to collect much more information about the user and his online habits, thus facilitating the construction of increasingly personalized lead generation campaigns and, consequently, effective.
d generation techniques and solutions , especially in the B2B sector, we can mention:
- Squeeze page : the page on which users land after clicking on a banner or link and which aims to collect data such as name and surname, e-mail address and telephone number in exchange for valuable content (the so-called lead magnet.
-
Contact form
- the traditional web form, which has always been the most widespread and well-known lead generation method;
- Chatbots and live chat : tools that allow you to Belarus Phone Number List provide information to prospects in real time and increase trust between brands and users by making it easier for the latter to share their contacts. We have already talked about the growing use of chatbots in the article dedicated to
- CTA : calls to action, or Call to Action, which push users to perform detected actions such as subscribing to the newsletter or downloading a catalog or requesting demos and samples.
-
the continuous production and
- publication of quality contents, from articles to news, which allow us to provide useful and relevant information to users in the various phases of the Customer Journey. According to research Leads Blue conducted by Demand Metric (2019), companies that blog generate 67% more leads than those that don’t.
- SEO : optimizing the corporate website and its contents from an perspective to improve its positioning in the SERP and increase organic traffic;
- Lead magnet : the “magnets for leads”, i.e. content capable of attracting attention. These are eBooks, video tutorials, webinars, infographics, white papers and any other publication capable of generating sufficient interest among users to justify sharing their data.
