what ads discovery campaigns are and how they work

If there is one obvious thing, it is that for some years now . The discovery of new contents and products online has become a fundamental aspect for modern consumers. Marketing has naturally had to adapt to changing times by.  opting for a change of course . it tended to interrupt consumers during the use of content .  today the most effective marketing strategies aim . It is precisely by following this new approach that2019 and made available from 2020 Discovery campaigns that use machine learning to suggest products and services to users that are relevant to them .

What are Google Ads Discovery campaigns

Google Ads Discovery campaigns represent an innovative form of interactive visual advertising that is inspired by the essence of social ads with the  within his personalized feeds .These ads, Saudi Arabia Phone Number List according to the  can reach up to 3 billion users on platforms like YouTube, Gmail and Google Discover. Here’s what Google Ads Discovery campaigns are and how they work, and how to optimize them for maximum success.

Unlike campaigns based on keywords such as Search,

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which focus on queries entered by the user on the search engine . Discovery campaigns are based on audience segments . Specific clusters of targets that are identify Leads Blue at the time the campaign is create campaign, just like with

During his 2019 presentation, Brad Bender outlined one of Google Display’s primary goals: to provide advertisers with a tool to reach the right people not only when they’re actively looking for something specific online, but also when they’re open to discovering what they don’t know. (or that they forgot) .


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