How to attribute roi to content marketing traditionally, marketers attributed conversions to the last action taken by a user. If they had clicked on an adwords ad to enter the page and buy, voila!: sem took all the credit. But today we know that reality is much more complex . […]
China Phone Number List
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When developing a B2B email marketing strategy for your company, it is important to ask yourself which is the most appropriate target to send communications. Your business contact database should have certain features to improve campaign performance and help you achieve your goals. What factors must be taken into account? […]