Now that we understand the difference between the various types of search intent, it’s time to start understanding why our users are doing those searches , what they really want to find.
Complicating everything is that sometimes search intents can overlap, just like in the example we did earlier on pizza.
For example, the query “ iPhone 13 ” could be:
- informational (user is looking for information about the iPhone 13)
- transactional (is looking for where to buy it)
- navigational (looking for the page on the Apple site).
To put it even more simply: the more specific the keyword, the easier it is to understand the search intent. But we cannot limit ourselves to specific keywords (or long-tail keywords ) and exclude the others.
So how can we intuit the real search intent in the Bulk SMS China most realistic way possible? We have several ways to do this.
In particular, I use 2 of them: SERP analysis and Semrush .
SERP analysis
The first way to understand search intent is by looking at the SERP . In fact, by searching for the keyword you want to analyze, Google most likely understands what the search intent is and shows the most relevant search results.
Looking closely at these results, therefore, it is easy to understand what the search intent of that keyword is.
I’ll give you some examples.
SERP results for information queries
Informational query results usually highlight featured snippets, informative blogs, Wikipedia, and related questions .
Here’s an example.
SERP results for navigational queries
The SERP results of navigational searches usually Leads Blue show the page we are looking for as the first result , immediately after other pages of the same website.
Here’s an example.
SERP results for transactional queries
Transactional SERPs are quite easy to spot since in this case, Google shows paid ads, reviews, and mostly shopping carousels .
Here’s an example.
