SERP results for commercial queries

Trade query SERPs typically show Google Ads ads, “Compare Products” trade listings, and informative articles .

Another example? Sure!


Another little help to understand the search intent comes from Semrush which recently implemented the “Intent” tab in the search results.

To find it, just log into your account and select  Keyword Magic Tool in the left menu , enter the query you want to analyze and launch the search.

To do this type of research on Semrush, just create a free account here . This way, however, you will only be able to control search intent for a limited number of keywords.

If you want to analyze more keywords, then unlock the 7-day trial of Semrush which will give you access to all the advanced features for a week , including the ability to analyze search intent for as many keywords as you want.

And if you have everything you need, you can also Bulk SMS Singapore cancel the free trial within the trial period and you will not be charged for anything.

How to optimize content to match search intent

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Now that you understand the importance of search intent and how to intercept it, it’s time to put your knowledge into practice and optimize your content to respond specifically to your readers’ searches.

But how to do it? There are several ways.

First, the most obvious (but often – alas – overlooked method): empathize with your reader . Always remember that you are not writing for search engines but for real people, in the flesh, who will read your content.

Right now that I’m writing, I’m thinking of you reading this article. What brought you here? Why are you interested in this reading?

Since search intent is a pretty advanced topic in the blogging world, unless you’ve just stumbled upon it, you almost certainly already have a blog and are at that stage where you’re looking at how to optimize it to get more traffic and more conversions.

Did I come close

This is exactly what you also need to do when you are about to write – or optimize – your articles.

Try to understand who is doing that research and why : is he perhaps looking for an answer to a question? Looking for a step-by-step guide? Need a review? Or maybe he’s ready to Leads Blue make a purchase and is looking for a BUY NOW button?

This way you will know with greater certainty which direction your content should take to meet the expectations and needs of your readers.

Another fundamental aspect is the choice of keywords . Carefully choose the ones that align best with the search intent of your audience. For example, if someone is looking for “the best running shoes”, they are probably looking for information for a possible purchase.

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