Marketing strategy Pinterest is Brand Safety Certifi. Pinterest has been award. the brand safety certification from the Trustworthy Accountability Group TAG social m.ia updates TAG is a “global certification body that aims to fight criminal activity and protect brand safety in digital advertising ” In order to qualify for the award, Pinterest had to meet these criteria a All of their digital advertising agreements have to adhere to TAG’s Brand Safety Principles b of monetizable transactions on the platform are review. through “inclusion and exclusion lists, as defin. in their digital advertising agreements c They must have clear documentation.
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Of policies and proc ures to minimize the risk of ad misplacement This could include anything from staff, tools, and technology us. to review and flag content, to the processes and proc.ures that are us. to identify inclusion and exclusion lists to verify content as brand safe d The brand has a TAG pliance officer and attends TAG annual training Get Exclusive Marketing Tips Join over , marketers who get exclusive marketing tips that we only share with our subscribers Enter Your. Address SIGN-UP This is great social m.ia news for brands who are Belarus Mobile Number List advertising on Pinterest or who plan to advertise on the platform Because it means Pinterest is prioritizing.
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Brand and user safety meaning users will be more likely to click and buy And so you can rest well knowing your ads won’t show up next to icky content Mike Zaneis, CEO of TAG, said “By achieving TAG Brand Safety Certifi. status, Pinterest has demonstrat. its mitment to protecting its partners and users by adopting industry best practices against inappropriate ad placement and other brand safety threats ” Summary Pinterest is prioritizing brand and user safety, meaning users will be more likely to click and buy Conclusion There’s a lot of exciting Leads Blue things going on in the world of social m.ia This is just a small selection of social m.ia updates and.