The latest changes in the world of seo the way users search for information has changed, and consequently the way seos and bloggers create content has also started to change. Let’s see what the main changes are. Searches are longer and conversational typically, keyword-based strategies are based on one- or two-word search terms (for example, “Restaurants”). But according to hubspot, currently 64% of searches have 4 words or more (for example, “Japanese restaurants near me”). Searches are getting longer and more conversational, looking for very specific information. In part, this is due to the rise of voice search . Currently, thanks to siri and the google assistant, 20% of google searches from mobiles are done through voice.
The latest changes in the world of SEO
But that is not the only reason. Another thing to Chinese Australia Phone Number List keep in mind is that nowadays we have access to a lot of content, and usually there is more quantity than quality. Users make more detailed searches to better filter the information and reach the data or data they need faster. On the other hand, it is increasingly common to “Browse” the content , based on the headlines of the articles or the highlighted information from google to resolve the question that started the search. Search engines understand users better google algorithms are constantly evolving to give the best possible response to user searches. For example, google is now able to interpret a search based on its overall meaning rather than individual words, and it uses machine learning strategies to interpret specific terms more accurately.
Searches are longer and conversational
The result of all this is that google offers the most accurate Leads Blue information possible in response to a search. Even if the keyword does not exactly correspond to what the user has searched for. This implies that inbound marketing professionals have to create content focused on needs and not simply on keywords. For this reason, the new model is based on creating articles on long-tail keywords linked to each other and around a central “Hub”, so that we cover as many searches as possible around a specific topic.
