What is content marketing? According to the content marketing institute , content marketing is “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable consumer actions.” another definition that may help clarify you is that of joe pulizzi, who is 12 years old but still as current as ever: “A marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage an audience well-defined objective, with the aim of driving them to become customers”. In summary, the fact of the matter is to create relevant content that attracts the consumer and ultimately leads him to become a customer.
What is content marketing?
To refine even more, these are some points that should UK Phone Number List be clear about content marketing: it is a way of adding value for free . Or in other words: “Give, you will receive”. It is a long term investment . When selecting your tools, you have to be very clear about which ones can give you quick results and which ones not so much. In the case of content marketing, it is a commitment to the future of your brand. If you don’t want to get discouraged, keep in mind that you most likely won’t see profitable results for at least the first few months. It goes far beyond writing articles . Content can come in many different formats, and it’s not limited to posts published on your blog. Actually, a complete content marketing strategy has four phases: generating traffic, generating leads, lead nurturing, and customer conversion .
The universe of content marketing
In the next section we will see more information about Leads Blue the universe of content marketing. It is not advertising . Your content should not be focused on selling directly, but on adding value. Nothing generates more rejection than mistimed sales pitches. Focus on supporting the user and sounding natural, not talking in slogans. The universe of content marketing normally, when we at cyberclick talk about content marketing, we refer to a very specific strategy that is based on publishing on our own channels. But if we understand content marketing broadly, we see that many different techniques and strategies have a place.
