If you are a web writer – but also a copywriter , a content creator , a photographer, a web designer and so on – creating your portfolio is a fundamental activity to be able to demonstrate in the best way who you are and what your skills are. and consequently acquire new customers and new jobs.
The important thing is that your portfolio is not only well written, but also well organized and presented in a neat and professional way , so as to help your potential clients understand if you are the right professional for their project.
But the benefits of having a portfolio don’t end there. In fact, it will also be an excellent business card, a way to differentiate yourself from other possible candidates and allows you to best express your personality and your professionalism.
But what should we include in a portfolio for it to be truly effective? Let’s see it together.
What to include in the portfolio to make it effective
Without a doubt, the most important thing to include in a portfolio is the work you’ve already done , such as the articles you’ve written (and for whom), the landing pages you’ve created, the sites you’ve developed, the photos you’ve you snapped and so on, depending on what you’re into.
The ideal would also be to provide additional information, such as:
- Your personal information , a sort of “about SMS Gateway Serbia me” section where you introduce yourself, tell your story, your experiences, your specializations and your skills
- The services you offer and how you make yourself available to work (for example, do you have a VAT number or are you looking for a contract?)
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The testimonials of your customers and the results you have achieved in the past
- Your contacts, such as your email address, your phone number, links to your website and social profiles
- Your Training . Also write if you have followed degree courses, training courses or in-depth courses concerning the job you want to do. For example, if you are or have been a student of Blog Academy , you can enter in this section the courses of the school you have taken and the certificates you have obtained.
Make sure you present all of these sections in Leads Blue an organized and easy-to-read manner . If necessary, also use eye-catching images and professional design to make your portfolio look more professional and more engaging.
Also use simple but persuasive language and try to present your work and services in the most convincing way possible so that your potential clients or employers can clearly understand who you are, what you do and what you can offer.
