Why do they not reach the general market? Why do they have an explosive initial visibility and the majority fall by the wayside? It is something recurring in our history, but if we think about what has happened in the last 10 years we see that it is repeated more and more frequently. By increasing the speed with which innovations emerge, the frequency with which we encounter these cases increases. When an innovation moves from innovators to early adopters , madness hits the market and we begin to consider its potential applications, consulting firms and funds go crazy, media and blogs eager for news multiply its effect, etc. and we have cases as famous as the metaverse.
In this blog I have used the adoption curve of
Giving examples with innovations that have or have not reached the general market. Here some examples: Social networks (2011). Keys to success in social networks Application of innovations in a marketing strategy (2017) . Blockchain (2018) What is the metaverse? (2022) ChatGPT technological revolution or hype (2023) I could put several more with failed social networks or category email list other technologies. The reality is that most innovations fail to jump the chasm of the adoption curve of new technologies. Innovation adoption curve Innovation adoption curve. How to ensure the success of a new technology launch. You already know that nothing is certain in this life, but we can try to answer the question of why some work better than others.
What's different about the launch of Apple Vision Pro glasses?
Unlike many failed new technologies, this release has some interesting features: Integration with the current Apple ecosystem : it is proposed as a way to get more out of the current . Apple ecosystem and not as a “separate revolution.” Segmentation : early adopters should be the most loyal. Customers to the brand, it is not launched into the gamer market to compete with other glasses. Which does Leads Blue not mean that they can be used to play, but this positions them in a different and relevant way for the market. The differential characteristics of the product and these two keys offer the . Apple Vision Pro a much more solid starting point to have a greater chance of success than the rest. It is true that the market knows these types of devices . Better than they knew about cognitive artificial intelligence , for example.
