Through Web Analytics, marketing can adopt, as we have seen, a data driven approach useful for improving ROI and ROAS.
Web Analytics allow you to know the number of users who visit the site and
how they got there (perhaps from organic search on search engines.
or from the blog , or even from the newsletter or display campaigns ).
what are their socio- demographics, such as the devices they use.
which pages are most visited, the most performed actions, such as the time spent on the site and much more.
All this information, which can only
be collected after a good interpretation of the data, assumes a strategic role of primary importance, allowing you to make a real set up of the campaigns. In the case of an e-commerce Egypt Phone Number List for example, it is possible that data analysis makes clear the need to start a series of activities aimed at promoting products that do not currently enjoy particular visibility.
The 4 phases of Web Analytics proc
A further advantage of Web analytics consists in being able to analyze data from a temporal point of view . Assuming that the data naturally assume a greater scope if considered Leads Blue in the long term, it is useful to bear in mind that by selecting the time interval of interest it becomes possible both to verify the results obtained within
a specific time frame and to measure the results of offline marketing campaigns.
which may affect the “popularity” of the website. Thanks to web analytics tools that allow you to get to know the public who visit the site better.
companies can obtain a lot of useful information on which to base their strategic decisions .
