Third step of the SEO strategy: competitor analysis

Once these aspects have been clarifi. all that remains is to carefully analyze the competition to understand how the competitors and the various players in the sector are moving . how are they position. How do they communicate to potential customers. What kind of content do they offer?

Observing competitors is an invaluable phase useful. among other things, for discovering potential interesting keywords to be include in the content strategy and which had not been initially taken into consideration.

To carry out this analysis, there are currently dedicate tools such as SEOZoom, Semrush and Ubersuggest.

In a nutshell, it is a matter of making the best choices your own and avoiding those that, for others, have already prove to be ineffective. In addition to keywords, competitor analysis will also be useful for discovering the navigability of their websites and their situation in terms of backlinks , which we will discuss shortly.

Fourth step: link building

As we have seen so far, when a user performs a search, Google aims to return the best possible result for that specific query. To do this, it uses an online resource authority Cayman Islands Phone Number List system that follows a very clear logic: if a resource is frequently mention on multiple pages, then it is an authoritative resource already taken into consideration by many users. This, in a nutshell, is the role of back links.

Back links are hyperlinks that direct users to a specific external website . Hence the SEO technique of link building was born, which has as its objective the increase in the number of incoming links to the website with the final aim of increasing its popularity and authority.

For a back link to be truly effective and to send a positive signal to Google, it is important to make sure that the link comes from a site that is optimize for search engines , that has a good reputation, that deals with topics related to that of the site towards which it directs users and, above all, has not been penalize for unfair practices.

Last step for a successful SEO strategy

phone number list

Like any self-respecting marketing strategy, SEO too must include a clear definition of objectives. Only in this way will it be possible to choose the best actions to implement and Leads Blue monitor progress in the best way by keeping track of the progress of the activity and the key performance indicators (KPI).

The KPIs

SEO strategies allow companies to aim for different objectives. Whether it is to increase organic traffic, improve rankings, maximize conversions or whatever, what matters is knowing how to associate the right KPIs to monitor with each of these objectives.

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