The 7 keys to dynamic content

What is dynamic content? We call dynamic content the elements of a page or an email that change based on the user’s information or their previous behavior. For example, the main image of a marketing email might show different vacation destinations based on a user’s interests, or the main offer on a landing page might be different for first-time visitors and existing ones. Ready to convert. In short, dynamic content allows us to create a unique experience for each user who visits us or who receives our content. 7 key places to use dynamic content the possibilities for dynamic content are virtually endless, as it can be used in multiple locations and adapt based on many factors. To begin to focus, we are going to see what are the 7 key places to use this tool successfully. Landing pages .

What is dynamic content?

Landing pages are a great resource to convert users into leads USA Student Phone Number List or even customers. If you get them to display a different message for each user, you will be multiplying the chances of conversion. For example, you can include the user’s name in the page copy and reference products they have already purchased. If you want to go a step further, try customizing the call to action. Emails . Dynamic content can help you multiply the opening and conversion rates of your emails. Of course, it is necessary to personalize the name and gender of the recipient, but we can go much further.

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7 key places to use dynamic content

Think about all the information you have about the Leads Blue user (including her location) and use it to tailor the offer to her interests. Forms . Forms are always a sticking point in conversion strategies, since we have to convince the user to fill them out. But thanks to dynamic content, we can shorten this whole process and show the user only the fields corresponding to data that we don’t have about him yet. Sometimes, all we need is to ask you to confirm your email, a step that generates much less resistance than filling in all your details.

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