3 keyword research trends to improve your visibility 1) being first is no longer enough for many years. The ultimate goal of seo strategies was to reach the first position in google. But today we are seeing how this objective is less and less important: being the first is no […]
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What is storytelling? Storytelling is a content marketing technique that is based on telling stories about a brand and its products . To be effective, these stories must have some common characteristics: they reflect the values and history of the brand . It’s not just about entertaining, we’re also looking […]
Content consumption according to average interaction time to measure the interaction between users and content, the chatbeat study proposes a metric called “Engaged time” . Engagement time is the average time users spend actively interacting with content. In order to properly assess this metric, it must be taken into account […]
What is a podcast and what material is needed to create one. The tastes of the users change and now many do not have so much time to stop to read a long article. For this reason, they prefer to listen to it in audio format while they go to […]
What is branded content? Branded content is a marketing technique that consists of creating. Content linked to a brand that allows that brand to connect with the consumer. To further refine this definition, let’s see what are the main characteristics of branded content. It is focused on the values of […]
What is content curation and what can it bring you? We call content curation the process of finding, gathering, organizing and sharing the highest quality and relevant content on a specific topic. For example, we can collect content for a periodic newsletter about news about our sector. What distinguishes content […]
Key points for a good infographic through an infographic, the public can easily retain a message. Which is why it has become a key element in content marketing. However, for this to be truly effective. A series of key points must be taken into account. Concise and well-structured content the […]
What is a and what is it for? A or content manager is a software tool that has three main functions: create websites. Creating a website involves different technologies, both to generate the html pages themselves and to store and access the resources they use. Allow us to create websites […]
15 tips to personalize your content marketing 1) have something different to say it’s hard to give. Your content personality if you’re saying the same thing as everyone else. Therefore, think about how you can use the experience and knowledge of your brand to tell something new or different. Having […]
What are product listicles? A listicle is simply an article that contains a list. For example, “10 reasons to travel to new york in the fall.” the format was popularized in its day thanks to and today. We can find it applied to all kinds of brands. There’s also a […]