The importance of videos in integrate communication matteo pocket – 7 february 2023 video communication it is now clear that today the visual element. And more particularly video content . Is of growing importance as part of an integrate communication strategy. This is because it emphasizes the emotional element and represents a more pervasive and immersive form of storytelling. Social platforms are constantly and rapidly evolving. Increasingly conveying this type of content. The reason is simple. If it is true that building a video requires greater effort than static visual content. The fact remains that the former responds more to the growing demand for entertainment. Is more direct and reaches everyone.
Characteristics of performance videos: spontaneity and authenticity
In fact. The public. Particularly on social meia. Requires an authenticity that the video seems to guarantee so much so as to create not only latest database awareness but also greater conversion rates. Not only that. A video is able to establish a closer bond with the user who enters into a sort of fascination. Empathizing with the brand. You might be intereste in. .Increasing the sales of an e-commerce site through videos on social meia. Characteristics of performance videos. Spontaneity and authenticity video performances precisely in the name of greater communicative authenticity of the brand with its public. We have move from the classic vision of the video. As a somewhat rigid institutional product.
The budget for an effective video
To a more authentic and informal tool (at least apparently) which presents the brand in a less artificial. This requires Lead Blue those who create a video to work on designing it in a structure way. Starting from the construction of a creative concept and a script that guarantee a good result also in terms of perceive quality. While eliminating all the frills that risk creating a lacquere image far from the collective imagination of what a brand should be like today. There must be a solid and coherent narrative structure at the base. Authenticity does not mean the absence of an objective. A clear and precise starting point on which to move in the construction of the story.
