Emotions are the challenge of content marketing

The power of content marketing within the entire arsenal of resources that marketers have. Content marketing is one of my favorites. Content is to digital marketing what black is to the world of fashion. A classic that you should always have in your closet. This term was first defined by joe pulizzi 12 years ago, but it’s still just as relevant as it was on day one. A marketing technique of creating and distributing relevant and valuable content to attract. Acquire, and engage an audience.” well-defined objective. With the aim of encouraging them to be future customers”. As of today, 86% of companies are already using content marketing to get closer to their goals .

The power of content marketing

Organizations that successfully use this tool believe that it has helped them achieve all of their goals. The next France Phone Number List question is: what are the keys for my content marketing to work. In this regard, there are a series of highly proven good practices that will help you get closer to your goal: follow a plan: documenting your marketing strategy increases its effectiveness by 25%. Despite this, only 35% of b2b marketers stop to put their plan on paper. Post regularly – content marketing is much more like a marathon than a sprint. If you want it to work for your brand, you’ll have to manage your energies and think long term.

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Companies are already using content

Set a realistic posting frequency and dedicate the necessary Leads Blue resources to make it happen. Investigate the needs of your users : it is useless to have spectacular-looking content if it does not respond to what your target is looking for. For this reason, before starting to create content, I recommend that you take the time it takes to do a market study of your audience on the internet: what keywords do they search for the most? What are the formats with the most potential to engage and interest them? Provide value with top-quality content : the internet is full of articles, infographics and videos.

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