The corporate blog is a digital tool that allows companies to speak out on the subjects of their choice. It is based on the creation of content, most often written (particularly blog articles), serving business objectives and gathered in a dedicated space, independent or integrated into the company’s website. It is the central point of Content Marketing strategies.
In a few years, the corporate blog has almost become a standard, in B2B as in B2C. In 2020, there are more than 600 million active blogs! Faced with this avalanche of content offered free of charge every day, the challenge is no longer to have a blog, but to:
Offer remarkable content with high added value
- Thinking about your blog as part of a well-defined com/marketing strategy
Without this, you are almost certain that your content El Salvador Phone Number List will be drowned in the mass, and therefore invisible to your targets.
That said, building a professional blog is definitely easier said than done! Or not.
After reading this article, you will have all the cards in hand to create and develop a business blog that lives up to your ambitions.
First, let’s take a look at the many benefits of creating a business blog.
Improve the natural referencing (SEO) of your site
First of all, know that the regular writing of articles on a dedicated
space allows you to continuously improve the natural Leads Blue referencing (SEO) of your site. On average, businesses with a blog get 434% more indexed pages than those without.
For what ?
A business blog allows you to enrich the content of your website without limit. Each new article published is a new page indexed on search engines, and therefore one more opportunity to bring traffic to your site.