The problem: identify demand or create demand one of the best examples of demand creation is the apple iphone. When jobs introduced the product in 2007, no one was aware that he needed an iphone, or the brutal change it would represent in the way we communicate. In fact, even apple wasn’t expecting this revolution: they had simply set out to design an ipod that could make calls. Content marketing 5 ways to generate demand another great example in our industry is hubspot . When the company was founded in 2006, the marketing automation market was already saturated . But instead of copying its competitors, hubspot popularized a new category: inbound marketing . Today, just over ten years later, this concept is an essential pillar of our strategies.
The problem: identify demand or create demand
Faced with these two exceptional examples, the truth Chinese Student Phone Number List is that today’s marketers have problems when it comes to generating demand . We live in a fragmented and noisy environment where it is very difficult to reach potential customers. Marketing areas are under great pressure to meet short-term goals. The customer journey is becoming more omnichannel and complicated, and it is difficult to differentiate our brands. But despite all these complications, generating demand is one of the most important needs of today’s companies . Marketers must continue to look for opportunities to support their companies’ growth strategies.
Use content marketing in all phases of the funnel
On many occasions, demand generation Leads Blue strategies remain demand identification plans. Marketers focus on finding users who are already asking for their products, services and solutions, optimizing their content for the search terms and needs related to them. The problem is that the market potentially interested in the specific products of a brand is always finite, and ends up being exhausted. Therefore, although initially great results can be achieved, this strategy is not feasible in the long term. Faced with this situation, the content marketing institute study has considered how to create a content marketing strategy whose results improve over time. Let’s see what their results say.